{"version":"1.0","provider_name":"Lean Enterprise Institute","provider_url":"https:\/\/www.lean.org","author_name":"devteam","author_url":"https:\/\/www.lean.org\/the-lean-post\/articles\/author\/devteam\/","title":"Demand Amplification - Lean Enterprise Institute","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"OmM5QrPjSw\"><a href=\"https:\/\/www.lean.org\/lexicon-terms\/demand-amplification\/\">Demand Amplification<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.lean.org\/lexicon-terms\/demand-amplification\/embed\/#?secret=OmM5QrPjSw\" width=\"600\" height=\"338\" title=\"&#8220;Demand Amplification&#8221; &#8212; Lean Enterprise Institute\" data-secret=\"OmM5QrPjSw\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n<\/script>\n","thumbnail_url":"https:\/\/www.lean.org\/wp-content\/uploads\/2020\/07\/demand_amplification.gif","thumbnail_width":600,"thumbnail_height":368,"description":"The tendency in any multistage process for production orders received by each upstream process to be more erratic than actual production or sales at the next downstream process. This also is called the Forrester Effect (after Jay Forrester at MIT who first characterized this phenomenon mathematically in the 1950s) and the Bullwhip Effect. The two [&hellip;]"}